Porsche West London adds style with Encasement
The recently opened Porsche Centre in West London is using 22 ‘Forma’ decorative aluminium column casings from Encasement to conceal structural steelwork that follows the contour of the showroom’s curved glazed exterior, while adding to its stylish and high quality interior design.
Located in Chiswick on the Great West Road, the Porsche Centre’s extensive two-storey showroom not only provides display areas for the different Porsche models, but also a customer reception foyer together with a number separate sales and administration offices on both floors.
The circular Forma column casings are manufactured from 3mm thick aluminium and are coated with a protective RAL 9007 metallic light grey PPC finish to integrate with the interior design scheme and brand guidelines.
While 20 of the casings are 450mm diameter and range in height from 2,396mm up 3,300mm depending on their location within the showroom and sales areas, the two other casings are 400mm diameter and stand 6,696 mm high, spanning the building’s full floor to ceiling height.
To reach the extended height, the casings are stacked using 3,000mm standard lengths and seamlessly joined, while also being cut, trimmed and fitted around existing structural beams to provide a high quality precision finish to the interior.
Encasement’ s Managing Director, Martin Taylor, commented: “When it comes to prestige and performance automotive marques, Porsche is one of the first names that comes to mind and the attention to detail within the Porsche West London facility underlines the brand’s values. Our column casing solutions have proven popular within automotive retail, as there is usually a need to cover structural steelwork in open plan showrooms and offices, such as those within Porsche, while the immense choice of finishes available, enable us to tailor the products to adhere to brand colours, as well as interior design colour schemes.”